Wednesday, May 16, 2012

CoolCoyotes Blog

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The CoolCoyotes blog is a place where the coyote team shares thoughts, opinions and information related to our work in strategy, web, video and print.


10 Years and 10 Ways the Conversation Has Changed

Ten years ago, CoolCoyotes opened it's virtual doors as a web design and development company. It was a strange time to be starting a business. The US was still in shock from the 9/11 terrorist attacks less than 30 days previously. And after the dot-com fallout of the late 90s, the idea of investing actual dollars in a website was almost laughable to some business owners.  In 2001, it was harder to sell websites. I spent HOURS educating prospects about the benefits of having a website and trying to get them to catch the vision. Still, most clients weren't willing to try more than a brochure site with of a few pages of information.  We've Made it 10 Years! Over the 10 years we've been doing this, our web company has survived changes in technology and changes in economy.  The tools we use change at a pace that makes your head spin and web content has become part of our social and business fabric.   10 Ways it's Changed Here are 10 ways the conversation has changed when we talk to businesses about getting websites. ...
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