Ten years ago, CoolCoyotes opened it's virtual doors as a web design and development company. It was a strange time to be starting a business. The US was still in shock from the 9/11 terrorist attacks less than 30 days previously. And after the dot-com fallout of the late 90s, the idea of investing actual dollars in a website was almost laughable to some business owners.  In 2001, it was harder to sell websites. I spent HOURS educating prospects about the benefits of having a website and trying to get them to catch the vision. Still, most clients weren't willing to try more than a brochure site with of a few pages of information.  We've Made it 10 Years! Over the 10 years we've been doing this, our web company has survived changes in technology and changes in economy.  The tools we use change at a pace that makes your head spin and web content has become part of our social and business fabric.   10 Ways it's Changed Here are 10 ways the conversation has changed when we talk to businesses about getting websites. ...

CoolCoyotes recently had developed a new website to highlight our change of focus from being seen as a web development firm to becoming  a full service, integrated, multi-channel marketing organization. As we moved along that evolutionary and organization change path we also decided to take advantage of some contemporary technologies which make it easier for people to learn more about us and to extend our brand. One of those technologies is the use of “smart tags”. Our first pass at this “smart tag” technology was to adopt the use of Microsoft Tags for promotional materials and business cards. Our entre’ into Microsoft tags was eased by the cost to create the tags (free) and the ubiquitous availability of tag reading software for mobile devices. Interestingly you can purpose tags for a variety of purposes including navigation to websites, downloading of contact information (.vcf files), navigation to videos (or any web accessible file) or simple text messages. Using the http://tag.microsoft.com website we were able to establish a free account and then create a number of tag categories in order to classify our tags, ...